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Ban ‘confusing’ mobile price rises, says watchdog – BBC News


  • By Michael Race
  • Business reporter, BBC News

Image source, Getty Images

Phone, TV and broadband customers must be told about any mid-contract price rises at the point of sale and “in pounds and pence” under new plans.

Telecoms regulator Ofcom said it was concerned contracts were not providing “sufficient certainty” to customers due to many firms including mid-contract price hikes linked to inflation.

The move comes following a review by the regulator in February.

Millions of customers have been hit by bill increases due to high inflation.

Companies often set out in contracts that monthly charges will go up in line with inflation, which is the rate overall prices are rising across the economy.

But high rates of inflation over the course of the past year have led to customers being charged much higher amounts than in previous years. Ofcom said its data suggested that as of April 2023, four in 10 broadband customers and about 36 million mobile customers were on contracts subject to inflation-linked price rises.

The regulator said price practices by telecoms companies, which involves providers imposing an annual rise linked to the rate of inflation, plus an additional hike of 3.9% typically, had become “significantly more widespread” and were “undermining customers’ understanding of what they will pay”.

It has proposed that businesses outline clearly what payments will increase by during the course of a contract at the point of sale, rather than including an “uncertain future” inflation-linked, or percentage-based, price rise terms.

‘Prices need to be crystal clear’

Dame Melanie Dawes, Ofcom’s chief executive, said the majority of people were “left confused by the sheer complexity” of current in-contract price rises written into deals.

“At a time when household finances are under serious strain, customers need prices to be crystal clear,” she added.

Virgin Media, which recently merged with O2, was the latest company to introduce inflation-linked price rises in May for its landline and broadband services, according to the regulator.

The company hiked prices in step with the Retail Prices Index (RPI) measure of inflation which was 11.3% at the time, as well as an additional 3.9%.

In March, Tesco increased its charges by 10.1%, the Consumer Prices Index (CPI) inflation measure back then, plus the 3.9% additional rise.

BT, Vodafone and EE have also carried out such practices since 2020.

Ofcom said it received more than 800 complaints related to contract price increases between January and October – almost double the amount received during the same period in 2021.

Image caption,

The regulator created an example of how price rises during contracts could be set out

It said customers found it difficult to understand the impact of inflation-linked rises on their payments and did not know what the RPI and CPI inflation rates measure.

“We have provisionally concluded that inflation-linked mid-contract price rise terms can cause substantial amounts of consumer harm by complicating the process of shopping for a deal,” Ofcom said.

“These terms also require customers to unfairly assume the risk and burden of financial uncertainty from inflation, with tangible impacts on their ability to manage costs at a time when household budgets are already stretched to the limit.”

In response to Ofcom’s plans, Virgin Media O2 said it had “always been clear and transparent with our customers regarding any price changes”.

“As well as impacting households, higher inflation has a significant impact on our own business costs – from energy to equipment. We appreciate that price increases are never welcome, but… it is vital that operators are able to keep investing in the fast and reliable services consumers rely on.”

Ofcom said that although some broadband prices had increased, average costs for internet access and mobile services in the UK had fallen over the past five years, when compared with the rate of inflation.

It said companies had invested in upgrading networks and average speeds, but added that for competition to work in the sector, “consumers must be able to shop around with confidence”.

Rocio Concha, director of policy and advocacy at the consumer body Which?, said Ofcom’s proposals were a “huge win for consumers”.

“With Ofcom calling time on these unfair price hikes, providers must stop this practice immediately,” she said.

The regulator is will hold consult on its proposals until 13 February and plan to publish its final decision in spring 2024.



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