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Hotel review: Pullman Paris Montparnasse – Business Traveller

This property first operated under Marriott International’s Le Méridien brand in the 1970s, reopening under Accor’s Pullman Hotels and Resorts brand following a four-year renovation by CUT Architectures in December 2021.

I visited the hotel as part of Accor’s annual Global Meeting Exchange conference, which had a focus on the reimagining of the Pullman brand. The Pullman brand has undergone many lives, with the brand dating back to the 1860s with George Pullman’s sleeper trains.

Accor acquired the brand in 1990 and merged it into its upmarket Sofitel brand in 1993. The Pullman brand was, however, revived in 2007 with a plan to target business travellers and by 2013 it pushed out a new concept – ‘work hard, play hard’ – to appeal to both business and leisure customers.

Since then it has opened properties around the world – there are currently over 140 properties in 39 countries – but the brand has been hard to define and identify, with Accor making little use of its historic heritage.

Fast forward to 2023 and Accor is set to boost the Pullman brand, envisaging it to become the global business hotel brand to cater to the post-Covid workforce, the new generation of business travellers, multi-hyphenates (people with multiple different jobs) and digital nomads. The MICE industry will play a big role in the reimagination of the brand, as will sustainability.

Design features will include flexible, open-plan and contemporary spaces designed to accommodate large scale MICE and social events; modern social spaces with immersive installations; contemporary restaurants and bar experiences; and planet-friendly operations and design.

Paris Pullman Montparnasse has elements of the new vision, though Accor said that Singapore Hill Street (set to open in October) will be the first to feature the reimagined MICE spaces – there is already a property in Orchard Street.

Pullman’s footprint, too, is set to increase, with 50 openings planned in the next five years in locations including Bulgaria, Nairobi,  Laos, Tokyo, Bulgaria, France’s Lyon and Sydney.

While the brand is well-known in Asia, Accor wants “all the big cities” to have a Pullman in the future, with a concerted focus on growth in Europe. There are currently 27 properties across Europe, with two in the UK – Pullman London St Pancras and Pullman Liverpool – while this Paris property joins four others in the French capital.

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