A family-owned drinks company has worked with university students to showcase its partnership with the Woodland Trust.
Belvoir Farm has worked with designers of the future from the London College of Communication, part of the University of the Arts, to design limited edition bottles that showcase the drinks company’s partnership with the Woodland Trust.
The new designs, which put nature front and centre, are designed to help raise awareness of UK biodiversity and woodland protection and will be on supermarket and retailers’ shelves from September.
Belvoir Farm’s director of marketing Daniel Wheeler said: “We were looking to engage and invest in the next generation of creatives to discover innovation and fresh creative thinking, so partnering with UAL was a terrific opportunity for both parties.
“It was a fascinating process to see the designs develop. We all went on a journey together to see how our story could be told within these wonderful designs with very talented young designers.”
Strengthening its conservation values and commitment to the countryside, Bottesford-based Belvoir Farm announced its partnership with the conservation charity earlier this year.
The collaboration is supporting the protection of the UK’s woodland for future generations and as part of the project, Belvoir Farm approached London College of Communication to create limited ‘woodland edition’ labels for its bottles that would capture the essence of both organisations.
Working with the next generation of young designers, the brief, offered to students as part of the design school professional practice unit, was to design a label that would showcase nature and woodland in a fresh and innovative way, and that would also drive appeal of its drinks with a younger audience.
Daniel added: “We share the Woodland Trust’s vision for a world where woods and trees thrive for people and nature, and we are delighted to be supporting the charity’s work in the protection and care of UK woodland.”
Kat Wesley, strategic partnerships manager at London College of Communication: “Our students are the ethically conscious generation, driven to collaborate with organisations that hold a strong commitment to the environment and sustainability. This project provided a fantastic opportunity and experience for students to support a purpose-driven partnership, where they could harness their creativity to make a positive difference, and see their ideas brought to life in physical stores.
“The entire experience has been invaluable in building our students’ professional confidence and serves as a reminder of their potential to contribute to a more sustainable future.”
“Working with Belvoir Farm and the students at University of Arts London has been such a brilliant experience for us. We know that young people really care about the issues that the Woodland Trust are trying to tackle, and so it is important to us that we include them in our work,” added Grace Howourth, head of youth re-imagined at the Woodland Trust.
“We want young people to inform the work we do and this project has been a great way to do just that. Harnessing young creative talent to bring the conversation about protecting nature and UK woodland to the fore, is a key step to galvanising a new generation of climate and nature champions.”
In celebration of the partnership, Belvoir Farm has also created a woodland hub on its website.
Customers can there learn more about woodland protection and how to support the work of the Woodland Trust.