Super Bowl live updates: Chiefs, 49ers, Usher, and star-studded commercials

Independent presidential candidate Robert Kennedy Jr. ran an ad for his 2024 presidential campaign, drawing on the historic roots of the Kennedy dynasty while urging Americans to vote independent.

The commercial had a vintage aesthetic that featured photos of Kennedy at various campaign events.

— Jake Piazza

The San Francisco 49ers scored the first touchdown of the game via a savvy play call from head coach Kyle Shanahan.

In a slow-developing trick play that likely felt like an eternity for 49ers fans, wide receiver Jauan Jennings caught a lateral pass from Brock Purdy, then threw it across the field to running back Christan McCaffrey. McCaffrey dashed his way into the end zone to put San Francisco up 10-0 with four minutes left in the first half.

— Jake Piazza

Big changes are coming to Reese’s — or are they? The narrator of the candy brand’s spot has a handful of dedicated Reese’s super-fans and viewers at home on their edge of their seats. But don’t worry, the commercial is just to share that Hershey is making a “few million” of its Reese’s Caramel Big Cups.

— Amelia Lucas

Actor Dan Levy starred in a Homes.com commercial in which Levy plays a character taking over the company from his great-uncle.

The board room is skeptical, however Levy assuages their concerns by playing them a video in which he does “the homework” necessary to take over the company and help customers find homes. Lil Wayne is one of the experts who researches the local schools, and the commercial is capped off with Jeff Goldblum stamping his approval.

— Jake Piazza

“Suits” stars Patrick J. Adams and Gabriel Macht, Jennifer Hudson, Common, Laura Dern and even Bradley Cooper and his mom audition to be T-Mobile’s next “Magenta Status” spokesperson.

— Sarah Whitten

Kate McKinnon, fresh off her turn as Weird Barbie in Warner Bros.’ hit “Barbie,” stars in Hellmann’s new Super Bowl spot alongside a feline known as Mayo Cat.

The 60-second commercial centers on how Hellmann’s can help with food waste, as Mayo Cat, a cat actor called Chipmunk, rises to fame for having a meow that sounds like “mayo.”

“This year’s Big Game spot … will certainly deliver on the laughs and the message of how to put a ‘paws’ on food waste,” said Chris Symmes, senior marketing director of dressings North America at Unilever. “We’re excited to be back in the Big Game and to continue using this cultural moment, and second most wasteful food day of the year in the U.S., to help inspire viewers to think creatively about what’s in their fridge.”

— Sarah Whitten

Trash-talking babies take center stage in E-Trade’s Super Bowl commercial.

The spot compares the fast-growing sport of pickleball to the daunting world of securities trading as two babies play doubles against two large, competitive adults.

— Sarah Whitten

Who needs to flip a coin when you can twist an Oreo?

That’s the premise of Oreo’s Super Bowl commercial.

The 30-second spot features Roman guards using the cookie, and a twisting maneuver, to decide if they should let the Trojan Horse through the gates, and two men who encounter an alien craft twist to determine if they tell anyone about their encounter.

Then comes Kris Jenner, the matriarch of the Kardashian clan, sitting at her desk talking to a television producer.

“So, every little detail about our family will be on TV? Who would watch that?” Kris asks, reaching for an Oreo. She twists.

Laughing, she replies, “Hope you can keep up.”

— Sarah Whitten

The Super Bowl can be tense for competing teams’ loyal fans, so Coors Light brought in LL Cool J to chill things out.

The rapper and actor delivers beers to fans in hopes it can mitigate that competitive conflict.

He conducts the icy Coors Light train, traveling at a high-speed, where he runs into Grammy Award-winning artist and country musician, Lainey Wilson.

— Micah Washington

Jake Moody puts the San Francisco 49ers up by three points with a successful 55-yard field goal to start the second quarter.

This is the longest field goal in Super Bowl history.

— Sarah Whitten

Former President Donald Trump took some shots hours before the game at pop superstar Taylor Swift and her Kansas City Chiefs player boyfriend Travis Kelce, who have become the focus of a bizarre election-year conservative conspiracy theory.

In a social media post, Trump blasted the idea of Swift again backing his likely November election opponent, President Joe Biden, and claimed to “like” Kelce while admitting the feeling is almost certainly not mutual.

Right-wing social media influencers have claimed, baselessly, that the romantic relationship of the couple is phony, and was cooked up somehow to benefit Biden, whom Swift endorsed in 2020 when he defeated Trump.

“I signed and was responsible for the Music Modernization Act for Taylor Swift and all other Musical Artists,” Trump wrote in his Truth Social post. “Joe Biden didn’t do anything for Taylor, and never will. There’s no way she could endorse Crooked Joe Biden, the worst and most corrupt President in the History of our Country, and be disloyal to the man who made her so much money.”

“Besides that, I like her boyfriend, Travis, even though he may be a Liberal, and probably can’t stand me!” Trump added.

Dina LaPolt, an attorney who played a key role in winning passage of the Music Modernization Act, which Trump signed into law in 2018, told Variety, “Trump did nothing on our legislation except sign it, and doesn’t even know what the Music Modernization Act does. Someone should ask him what the bill actually accomplished.”

The MMA updated copyright law to better compensate performers for music played on digital streaming services, and also provided for compensation for performers who had been shortchanged on payments for recordings made prior to 1972.

— Dan Mangan

“Book whoever you want to be” is tagline for Booking.com’s Super Bowl commercial, featuring Tina Fey.

Fey explains that there are so many choices on the travel website that she’s hired body doubles to help her experience all the options.

The spot includes cameos from “30 Rock” alums Jack McBrayer and Jane Krakowski as well as award-winning actress Glen Close.

— Sarah Whitten

How do Nerds Gummy Clusters get all those tangy, crunchy Nerds on the outside? The candy brand’s 30-second Super Bowl commercial answers that question.

And the answer is “Flashdance.”

As a rendition of Irene Cara’s “What a Feelin'” blasts in the background, a giant gummy blob appears on a stage walking toward an empty chair. It pulls a chain dangling overheard, and a shower of rainbow colored Nerds descend, attaching to its form.

The commercial ends with Addison Rae, who rose to fame on TikTok, munching on a bag of Nerds Gummy Clusters.

— Sarah Whitten

The Kansas City Chiefs and the San Francisco 49ers are tied at zero to close out the first quarter of Super Bowl 58.

This is the first scoreless first quarter Super Bowl game since the New England Patriots and the then St. Louis Rams five years ago.

— Sarah Whitten

Arnold Schwarzenegger appears in State Farm’s Super Bowl ad as “agent State Farm,” an action hero who rescues puppies and pregnant women from burning buildings.

It’s a commercial within a commercial as Schwarzenegger’s acting is constantly interrupted by the director who wants the actor to pronounce “neighbor” with a “bur” not a “bah.”

The gag continues throughout the spot as Schwarzenegger pronounces other words that rhyme with neighbor in his iconic Austrian accent.

— Sarah Whitten

Coming May 10 from Disney and 20th Century Studios, “War of the Planet of the Apes” picks up several generations after Caesar’s reign.

Apes are the dominant species on the planet and humans have been reduced to living in the shadows. Directed by Wes Ball, the film centers on a tyrannical ape leader and a young ape who questions everything.

— Sarah Whitten

Famed actor Christopher Walken gets a taste of his own medicine, or at least his own voice, in BMW’s Super Bowl ad for its new all-electric i5 sedan.

The 60-second ad is called “Talkin’ Like Walken.” It starts with the celebrated actor seriously discussing the first BMW 5 Series EV with a valet attendant before lighter-hearted music begins and everyone Walken encounters starts imitating his well-known, dramatic voice and speech cadence.

Although the overall growth of EVs is slower than many expected, sales in the luxury segment remain strong, led by Tesla. BMW’s i5 sedan will compete with the Tesla Model S, with a starting price of about $68,000 to $87,000.

BMW’s lead U.S. creative agency, San Francisco-based Goodby Silverstein & Partners, created the ad, which also features a cameo by singer and Super Bowl halftime performer Usher.

— Michael Wayland

Soda brand Starry makes its Super Bowl debut in a spot featuring rapper Ice Spice. Starry’s lemon and lime mascots come face to face with Ice Spice’s old favorite soda in the commercial.

PepsiCo introduced Starry more than a year ago. The lemon-lime soda replaced Sierra Mist, which struggled to take market share from Coca-Cola’s Sprite and Keurig Dr Pepper’s 7 Up.

— Amelia Lucas

Apartments.com aired its new “Extraterrentrials” ad featuring spokesperson Jeff Goldblum and two extraterrestrial beings who are looking for a place to say.

The military personnel in the commercial start off by saying they can’t understand what the beings want, until Goldblum comes in and says they are clearly looking for a place to rent.

— Jake Piazza